The theme for Earth Day this year is "Restore Our Earth" and its focus is on natural processes, emerging green technologies and innovative thinking that can restore the world's ecosystems.
This goes hand in hand with encouraging consumers to think about what they are buying and to ask themselves some questions when choosing how to spend their money.
A recent survey was carried out on 2000 people by Wealthify a subsidiary of the Aviva group providing ethical investment options to ensure that their customers’ money is only invested in companies that are committed to making a positive impact through their environmental, social and governance (ESG) practices.
The survey found that when it comes to deciding on what’s most important for people when shopping for ethical brands, one in five (21%) deem brands being committed to a cause beyond their own business agenda as important. Cruelty free products (59%), zero waste solutions (43%), locally and ethically sourced materials (43%) and being a Living Wage employer who values the health and wellbeing of its staff (38%) are top of the list.
It has also been revealed that two in five of us (42.2%) feel societal pressure to be more ethical, with 64% of Gen Z’s feeling social pressure compared to just 27% of over 65’s. Over three quarters (76%) of us believe that supporting ethical and sustainable brands in our day-to-day life is important.
Promisingly for the future, 18–24-year-olds consider supporting ethical and sustainable brands the most important (87%) compared with those aged 65+ who deem it the least important (67%).
We were delighted to hear that the team at Wealthify have identified Beauty Kubes as one of the ’10 ethical companies to watch in 2021’. They have featured us in their Ethical Consumer Guide.
Consumers making better, more informed decisions, along with companies creating new and innovative green technologies can help to restore our earth. It takes everyone taking responsibility for their own actions; businesses, investors and consumers alike.
The team at Wealthify said: ‘50% of people surveyed spend less than £50 a month on sustainable and ethical products. So while the conscious consumer market may not be affordable for everyone, it's not out of reach for the average consumer.
It’s all about where you put your pound, and teaching yourself that every purchase should be an investment. In fact, by focusing on investment pieces, you could actually save money by spending less on highly disposable impulse buys. Being conscious of where your money is going is the best starting point for becoming an ethical consumer.”
It is much harder for a small company to survive when it puts the environment and staff welfare before profit. Consumers can help by supporting small businesses trying to make a big difference.
If you are buying something that is extremely cheap, this normally means that comes at a cost, either to a human being in the form of too low wages / poor working conditions, or the environment. Cheap ingredients are often made with a very high carbon footprint using methods harmful to the environment. For example, plastic packaging is now much, much cheaper than cardboard from a sustainable source.
We hope you find the consumer guide useful and it helps you to think about the purchases you are making and the companies you choose to support.
We are giving our customers a 15% discount online to heighten the awareness of Earth Day and to try to make people take responsibility for their own actions and behaviour. Just use the code EARTHDAY21 to get 15% off online offer ends Monday 26th April 2021 at 12.00 midnight.